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Read more about the article Brand Safety, AdTect and the death of the Cookie with Joe Zappa

Brand Safety, AdTect and the death of the Cookie with Joe Zappa

  • Post category:CRO Spotlight/Joe Zappa

Join Warren Zenna, founder and CEO of the CRO Collective, in another episode of the CRO Spotlight Podcast. This week, Warren engages in a thought-provoking discussion with Joe Zappa, founder…

Continue ReadingBrand Safety, AdTect and the death of the Cookie with Joe Zappa

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Kristin Habacht - Finale (French Subtitles)

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Kristin Habacht - Finale (French Subtitles)
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Kristin Habacht - Finale (French Subtitles)
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This is a video about Kristin Habacht - Finale du concours CRO Spotlight
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Warren + Eric + Larry
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Warren + Eric + Larry
Warren + Chelsea
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Warren + Chelsea
The CRO AcceleratorCourse: Why you should apply...
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The CRO AcceleratorCourse: Why you should apply...
This video walks users through the CRO Accelerator Course Application ...
This video walks users through the CRO Accelerator Course Application process and explains the CRO Course's value, duration, curriculum, focus, and content.
AI-Enhanced Social Selling and LinkedIn Strategies with Brynne Tillman
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AI-Enhanced Social Selling and LinkedIn Strategies with Brynne Tillman
In this episode of the CRO Spotlight Podcast, host Warren Zenna is ...
In this episode of the CRO Spotlight Podcast, host Warren Zenna is joined by LinkedIn expert Brynne Tillman to explore how AI and LinkedIn Sales Navigator are revolutionizing the sales ...process. Brynne shares insights into using these tools to foster trust-based conversations, create tailored outreach, and enhance relationship-building strategies for CROs and revenue-driven professionals. Together, they discuss how modern technology can accelerate first connections while maintaining the authenticity required to build lasting professional relationships.

The conversation delves into the balance between AI and human interaction, emphasizing the importance of using AI as a tool to support—not replace—genuine engagement. Brynne explains how Sales Navigator's advanced features, like Account IQ and Lead IQ, have streamlined pre-call planning, saving valuable time while delivering targeted insights. The duo also tackles the potential downsides of automation tools, offering actionable advice for CROs and their teams to avoid coming across as impersonal or spammy in their outreach.

Brynne also introduces her eight-step framework for implementing scalable and repeatable social selling strategies. From defining KPIs to integrating AI into daily workflows, she outlines a roadmap for achieving measurable success. Tune in to learn how to slow down your outreach to speed up outcomes, and discover the tools and techniques that can help you stay ahead in today’s fast-paced sales environment.

CRO Spotlight
Episode 62
December 4, 2024

★ Episode details: https://share.transistor.fm/s/d433854f

★ Additional episodes: http://www.growthforum.io/podcasts[+] Show More
Unlocking the Power of the CRO-CFO Alliance with Eric Steele and Larry Earl
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Unlocking the Power of the CRO-CFO Alliance with Eric Steele and Larry Earl
In this episode of CRO Spotlight, host Warren Zenna engages with Eric ...
In this episode of CRO Spotlight, host Warren Zenna engages with Eric Steele, Chief Revenue Officer, and Larry Earl, Chief Financial Officer at SIB, to explore the intricate relationship between ...revenue operations and financial management. The discussion highlights how both roles can collaborate effectively to drive growth while maintaining financial health. Eric emphasizes the shift towards "value acceleration," where companies focus on smart growth rather than growth at all costs, ensuring profitability without disrupting operations.

Warren, Eric, and Larry dive into the dynamics of their partnership, illustrating how constant communication and mutual understanding are crucial for success. They discuss the importance of aligning financial strategies with revenue goals and how effective collaboration can mitigate risks while fostering innovation. The episode also touches on the challenges CROs face in organizations with established CFOs and offers insights into navigating these complexities through open dialogue and strategic alignment.

Listeners will gain valuable perspectives on how to cultivate a productive relationship between revenue and finance leaders, ensuring that both sides work towards common objectives. This conversation serves as a guide for CROs seeking to enhance their influence within their organizations while driving sustainable growth.

CRO Spotlight
Episode 61
November 18, 2024

★ Episode details: https://share.transistor.fm/s/8ea09b70

★ Additional episodes: http://www.growthforum.io/podcasts[+] Show More
Unlocking the Power of the CRO-CFO Alliance with Eric Steele and Larry Earl
active
Unlocking the Power of the CRO-CFO Alliance with Eric Steele and Larry Earl
In this episode of CRO Spotlight, host Warren Zenna engages with Eric ...
In this episode of CRO Spotlight, host Warren Zenna engages with Eric Steele, Chief Revenue Officer, and Larry Earl, Chief Financial Officer at SIB, to explore the intricate relationship between ...revenue operations and financial management. The discussion highlights how both roles can collaborate effectively to drive growth while maintaining financial health. Eric emphasizes the shift towards "value acceleration," where companies focus on smart growth rather than growth at all costs, ensuring profitability without disrupting operations.

Warren, Eric, and Larry dive into the dynamics of their partnership, illustrating how constant communication and mutual understanding are crucial for success. They discuss the importance of aligning financial strategies with revenue goals and how effective collaboration can mitigate risks while fostering innovation. The episode also touches on the challenges CROs face in organizations with established CFOs and offers insights into navigating these complexities through open dialogue and strategic alignment.

Listeners will gain valuable perspectives on how to cultivate a productive relationship between revenue and finance leaders, ensuring that both sides work towards common objectives. This conversation serves as a guide for CROs seeking to enhance their influence within their organizations while driving sustainable growth.

CRO Spotlight
Episode 59
October 23, 2024

★ Episode details: https://share.transistor.fm/s/380ce70c

★ Additional episodes: http://www.growthforum.io/podcasts[+] Show More
Psychology, Social Selling, and LinkedIn Strategy with Chelsea Olsen
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Psychology, Social Selling, and LinkedIn Strategy with Chelsea Olsen
In this episode of CRO Spotlight, host Warren Zenna interviews Chelsea ...
In this episode of CRO Spotlight, host Warren Zenna interviews Chelsea Olsen, founder of CLOHZ, who specializes in helping businesses enhance their sales pipelines through effective LinkedIn strategies. Chelsea shares ...her entrepreneurial journey, detailing how she transitioned from corporate roles to establishing her consulting business focused on sales and lead generation.

The conversation emphasizes the merging of sales and marketing in today's landscape. Chelsea argues that successful selling requires not only outreach but also valuable content that aids potential clients in their research. This shift reflects the changing behavior of buyers who increasingly seek information before engaging with sales representatives.

Warren and Chelsea discuss the mindset required for problem-solving in sales, highlighting how personal experiences shape resilience and adaptability. This insightful dialogue offers listeners practical strategies for integrating social selling into their approaches, ultimately inspiring revenue leaders to navigate the complexities of modern business growth effectively.

CRO Spotlight
Episode 60
October 30, 2024

★ Episode details: https://share.transistor.fm/s/6f9c544f

★ Additional episodes: http://www.growthforum.io/podcasts[+] Show More

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